With constantly shifting search engine algorithms to contend with, it’s nearly impossible for anyone (aside from the authors of said algorithms) to proclaim themselves an “SEO Expert,” so I won’t even go there. What I do know is that at the core of most successful SEO campaigns lies rock solid content. So, it’s a better use of our time to focus where we can effect change – content – and concern ourselves less with playing “eHarmony” with Google.
When it comes to using content to attract attention to our brand, I’m confident that, if we create and deliver content in the ways that we should, they will come. And though there’s no one, universally proven way to deploy a successful SEO strategy, this module outlines useful tactics and best practices to start us on the way.
