Context for Content

According to the Content Marketing Institute, Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. In order for your content creation efforts to be successful, it’s important to understand this new form of marketing, also known as inbound marketing, and where each new content deliverable fits into a larger strategy for building brand awareness, influence and conversion rates for MarkLogic. In this module, you will step through six lessons designed to enhance your understanding of how we can better leverage content to reach our enterprise goals.