Module 1 Quiz

1.) Which of these statements is True?

2.) Content is a valuable asset that helps drive technology purchases. True or False?

3.) These days, we create at least 5 _______ of content every single day.

4.) As writers, and therefore content marketers, we want to develop content that’s ________________.

5.) One trait that ensures content is deemed credible is the ___________  of the author.

6.) True or False? Inbound marketing is different from outbound marketing in that audience communication is earned and pulled-in rather than pushed out. 

7.) _______ and ________ are examples of content you might expect to create for Phases 1 and 2 of the CEB Customer Buying Journey.

8.) A Market Story is how ______________________ see our company.

9.) True or False? Great stories often originate from a cross-contamination effort among business units. 

10.) True or False? Corporate or Product Narrative documents provide a framework that hinders participation of a larger pool of writers.