Module 2 Quiz
Writing Mechanics
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Please answer all of the questions in the quiz. Each question is worth 20 points and you must score a minimum of 80% to successfully pass the lesson. Good luck!
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Question 1 of 10
1. Question
1.) True or False? In the 1-10-1 approach to content, your title or subject line must capture the readers attention within 1 Second to earn the right to 10 Minutes more of their time.
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Question 2 of 10
2. Question
2.) The 4U’s are comprised of the following content traits:
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Question 3 of 10
3. Question
3.) The book Made To Stick was written by:
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Question 4 of 10
4. Question
4.) True or False? Effective headlines should carefully exclude a promise to solve a problem.
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Question 5 of 10
5. Question
5.) True or False? Using humor in your content isn’t against the law, but it is often inappropriate and ineffective for IT audiences.
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Question 6 of 10
6. Question
6.) Lead-ins that elicit reader interest might include an element of (select all that apply):
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Question 7 of 10
7. Question
7.) True or False? Short-form, hyperlinked content delivered via email can be effective because it demonstrates respect for the recipient’s limited time.
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Question 8 of 10
8. Question
8.) Using a formula to write your story will invariably lead to:
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Question 9 of 10
9. Question
9.) True or False? In content marketing, there is no one definitive way for measuring the success of content’s performance. However, each company (or department) must identify a set of criteria against which to measure content effectiveness and tailor any future marketing efforts accordingly.
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Question 10 of 10
10. Question
10.) The ___________ of your content helps draw readers in, but ___________ is what compels them to keep reading (choose the correct answer set to fill in the blanks).
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