Module 2 Quiz

1.) True or False? In the 1-10-1 approach to content, your title or subject line must capture the readers attention within 1 Second to earn the right to 10 Minutes more of their time.

2.) The 4U’s are comprised of the following content traits:

3.) The book Made To Stick was written by:

4.) True or False? Effective headlines should carefully exclude a promise to solve a problem. 

5.) True or False? Using humor in your content isn’t against the law, but it is often inappropriate and ineffective for IT audiences. 

6.) Lead-ins that elicit reader interest might include an element of (select all that apply):

7.) True or False? Short-form, hyperlinked content delivered via email can be effective because it demonstrates respect for the recipient’s limited time. 

8.) Using a formula to write your story will invariably lead to:

9.) True or False? In content marketing, there is no one definitive way for measuring the success of content’s performance. However, each company (or department) must identify a set of criteria against which to measure content effectiveness and tailor any future marketing efforts accordingly.

10.) The ___________ of your content helps draw readers in, but ___________ is what compels them to keep reading (choose the correct answer set to fill in the blanks).