Inspirational Headlines
When it comes to writing mechanics, one of the most vital things you can do to successfully attract attention is to craft inspirational headlines. Here are a a few useful tips for doing just that:
Headlines that Get Noticed
- Address the needs of the audience
- Promise quick solutions to problems
- Include numbers and “Top__” lists, e.g., “Top 3 Ways Relational Sinks Your Business”
- Ask questions … “Need Faster Results From Big Data Investments?”
Fun With Formula
Every story is unique, but there are some universally tried-and-true formulas for including all of the essential fundamentals of a solid business story (and making sure yours doesn’t suck). Below is a practical outline of story elements. Use it to cover all of the bases in Phases 2-4 content.
- The state of the industry
- Challenges and opportunities
- Paint the pain by stakeholder scenario
- Issues w/current workflows
- Technology solution
- MarkLogic to the rescue
- Customer benefits
Humor Isn’t Against the Law … Even in IT
Not sure why you’d use humor in your writing?
Humor:
- Is conversational and engaging
- Breaks down barriers
- Shows empathy and interest in the audience (reader)
- Opens doors and incites interest
