Personalize Your Content
Now, let’s take a look at a few very helpful tools for creating great stories that resonate with your intended audience. When used as a foundation for content development, these guides empower writers, and designers, create highly relevant content that will attract more readership:
=> Vertical Story Framework Guide
=> CTO Content Marketing Questionnaire
Focus on the Customer
As with all high-value content, personalization is key. So, it’s important to write with a customer focus at the top of your mind.
To do this, you’ll need to …
Customize the Call-to-Action
Audiences don’t act – individuals do!
So, be sure to customize your content to its intended audience:
- Budget Controller: Allocate the necessary funds to …
- Personnel Manager: Delegate staff to work on the initiative …
- HR Recruiter: Attend in-depth training on this new hiring process …