After you’ve developed the database world’s most interesting content, you must have some method for measuring your content’s performance. How else will you know which content shines and which tanks? Sure, every department may have a different measurement for what success looks like, but you’ll need to define what that is.
Is it unique visitors within a given quarter? Or, maybe it’s a lower visitor count with more time spent on page?
Whether you choose to undertake an in-depth Google analytics assessment or opt to focus more simply on social sharing – it’s important to take the information you have and RESPOND to it by creating less of the type of content that isn’t working and more of the content that is!
